Peak Partnerships

Navigating "Black November" with the experts

 The Challenge

During the busiest shopping season of the year, peak volumes present both immense opportunities and significant challenges for e-commerce merchants. While Black Friday and Cyber Monday offer revenue growth, these periods also put pressure on supply chains, with risks that can damage customer loyalty if shoppers encounter out-of-stock products,  delivery delays, difficult returns, limited tracking visibility or other supply chain relates frustrations. Merchants face additional hurdles: labour shortages, earlier Black Friday launches, and ongoing shipping delays, all of which complicate inventory planning and customer satisfaction. For merchants, finding a logistics partner with the capacity and adaptability to handle these peaks effectively is essential.

The Solution

Online Distribution leverages over 35 years of logistics expertise to meet the demands of peak trading periods. Key to this solution is the company’s proactive approach to labour and infrastructure. By maintaining a reputation as a preferred employer, Online Distribution attracts and retains experienced staff, including a reliable pool of casual workers, to support heightened Black Friday order volumes. To further strengthen its capacity, Online Distribution is regularly expanded its footprint with a new facilities nationally. This  allows for a higher stock turnover and greater flexibility in managing increased volumes. With the ability to process over 20,000 orders daily at full capacity, Online Distribution ensures that clients can meet surges in demand efficiently. Strategic planning with clients is also integral. Through collaborative meetings, Online Distribution offers guidance on balancing demand, optimising packaging for faster fulfillment, and managing customer delivery expectations.

The Result

By partnering with Online Distribution, eCommerce merchants gain more than a logistics provider—they gain a strategic ally. For Black Friday success, Online Distribution’s expanded resources, skilled workforce, and expert planning enable merchants to keep inventory flowing, avoid delivery bottlenecks, and uphold their brand promise to customers. Through robust and scalable logistics support, clients can confidently turn seasonal challenges into lasting opportunities for growth and customer retention.