Steptember Challenge

Supporting Mental Health Through Movement

At Online Distribution, we’re proud supporters of the Mental Health Foundation and Mental Health Awareness Week. Last year our team asked a great question: “What about the rest of the year?” That feedback sparked our Wellbeing Calendar and the Online Distribution Steptember Challenge.

Introducing the Steptember Challenge

September is our Being Active month - one of the Five Ways to Wellbeing. To bring this to life, we launched a virtual walking event powered by the My Virtual Mission (MVM) platform.

1114.1 km

The virtual route from East Tāmaki (Auckland) to our Central Office in Hillsborough (Christchurch).

30 Milestones

Checkpoints featuring campus photos, motivational quotes, fun facts, and distance updates.

Powered by MVM

Real-time maps and leaderboards that kept everyone moving together.

The Course & Milestones

We mapped a 1114.1 km mission with 30 milestone checkpoints. Each included:

  • Photos from our Auckland and Christchurch campuses
  • Motivational quotes to keep momentum up
  • Fun facts about the route
  • Distance updates so teams could pace themselves
Tip for other teams: Milestones are a great spot to share safety tips, stretching guides, or hydration reminders.
...

Teamwork in Action

We formed 25 teams of 4 - 100 participants in total - grouped by workplace proximity to encourage daily interaction and support.

Tracking

Participants could upload steps manually or sync via smart devices. MVM tracked everyone in real time and visualised progress on the route.

Inclusive by Design

Walking was the core activity, but other exercise types were converted into step equivalents so everyone could join in their own way.

Motivation

Conversation and camaraderie grew across teams with many choosing to walk at breaks to hit their goals.

Why September?

Spring brings longer days and better weather (in theory!) a great time to kickstart physical activity after winter. The timing made it easier to get moving outside work hours.

Positive Impact

The feedback was overwhelmingly positive, and the challenge became a company-wide talking point.

100
Participants
25
Teams
1114.1 km
Route Distance
30
Milestones
📈 Leaderboards: Team and individual leaderboards added a fun, friendly competitive edge and motivated people to push further.

Spotlight: Malcolm Leask

Malcolm - a self-described “semi-professional walker” - previously completed the North Island leg of the Te Araroa Trail, featured on the Mental Health Foundation site.

Read the story here

His team, Digital Nomads, was first to finish our company mission.

700 km in 17 days. Malcolm’s personal tally helped power his team across the line and inspired dozens of colleagues to find their stride.

🏅 Team First to Finish
Photo of Malcolm walking a trail, representing the Steptember spirit

The Podium

Top Teams

RankTeamDays to Complete
1Digital Nomads17 Days
2Kennaway Road 118 Days
3Kennaway Road 219 Days

Top Individuals

RankNameDistance
1Malcolm Leask700 km
2Greg Thornton586 km
3Eden Rodrigo565 km

FAQs

Can I track activities other than walking?

Yes. We converted other exercises into step equivalents to keep things inclusive and fun.

Do I need a smart device?

No you can enter steps manually, or connect a phone/watch if you prefer automatic syncing.

How were teams formed?

We grouped people by workplace proximity to encourage daily interaction, support, and friendly accountability.

Why September?

Longer spring days and better weather help people get moving after winter - participation soared!.