Bundaberg Drinks Case Study
In 1998, Online Distribution became a crucial factor in the smooth management of Bundaberg’s supply chain. With popularity for their products on the rise, the company was faced with huge seasonal challenges as inventory levels increased 300% over summer months.
The soft drink giant – whose products include Bundaberg Ginger Beer, Lemon Lime & Bitters and Royal Crown Cola – needed to handle an obvious resource challenge. Thankfully, Online Distribution could provide the answer. With no minimum order size or storage charges imposed, Bundaberg’s logistics charges directly mirror their activity – allowing them to cater to seasonal demand.
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